Liphina Royal — Private Tours & Transfers Website Redesign
Liphina Royal is a bespoke private tours and transfers provider in Cape Town. The goal of this redesign was to transform the client’s outdated web presence into a clear, engaging, and conversion-driven website that reflects the premium and personalised nature of their services. The redesign focused on stronger hierarchy, improved information architecture, compelling visuals, and clear calls-to-action to increase bookings and enquiries.
Web Designer · UX Designer · Framer Developer
Framer
2025
Liphina Royal — Private Tours & Transfers Website Redesign
Liphina Royal is a bespoke private tours and transfers provider in Cape Town. The goal of this redesign was to transform the client’s outdated web presence into a clear, engaging, and conversion-driven website that reflects the premium and personalised nature of their services. The redesign focused on stronger hierarchy, improved information architecture, compelling visuals, and clear calls-to-action to increase bookings and enquiries.
Web Designer · UX Designer · Framer Developer
Framer
2025
Project Overview
Liphina Royal is a bespoke private tours and transfers provider in Cape Town. The goal of this redesign was to transform the client’s outdated web presence into a clear, engaging, and conversion-driven website that reflects the premium and personalised nature of their services. The redesign focused on stronger hierarchy, improved information architecture, compelling visuals, and clear calls-to-action to increase bookings and enquiries.
Project Overview
Liphina Royal is a bespoke private tours and transfers provider in Cape Town. The goal of this redesign was to transform the client’s outdated web presence into a clear, engaging, and conversion-driven website that reflects the premium and personalised nature of their services. The redesign focused on stronger hierarchy, improved information architecture, compelling visuals, and clear calls-to-action to increase bookings and enquiries.
Project Overview
Liphina Royal is a bespoke private tours and transfers provider in Cape Town. The goal of this redesign was to transform the client’s outdated web presence into a clear, engaging, and conversion-driven website that reflects the premium and personalised nature of their services. The redesign focused on stronger hierarchy, improved information architecture, compelling visuals, and clear calls-to-action to increase bookings and enquiries.
Problem
The original Liphina Royal site lacked clarity in hierarchy, struggled to communicate the breadth of service offerings, and did not effectively guide visitors to take action (book a tour or get a quote). With tours and transfers competing heavily in the Cape Town tourism market, a clearer user experience and more professional aesthetic were needed to build trust and boost conversions.
Goals
The redesign aimed to:
Clearly present the available tours and transfer services
Improve the booking journey and contact engagement
Build visual trust and convey professionalism
Improve accessibility across devices (desktop + mobile)
Problem
The original Liphina Royal site lacked clarity in hierarchy, struggled to communicate the breadth of service offerings, and did not effectively guide visitors to take action (book a tour or get a quote). With tours and transfers competing heavily in the Cape Town tourism market, a clearer user experience and more professional aesthetic were needed to build trust and boost conversions.
Goals
The redesign aimed to:
Clearly present the available tours and transfer services
Improve the booking journey and contact engagement
Build visual trust and convey professionalism
Improve accessibility across devices (desktop + mobile)
Process Overview
I began with an audit of the existing site’s layout and content to identify areas of confusion and friction. From there, I mapped out a clearer information hierarchy — making sure key actions like “Book Your Experience” and “Enquire Now” were visible and intuitive across all screens.
Based on that structure, I created wireframes to establish visual flow and content relationships. Once the structure was solid, I developed high-fidelity designs in Figma before implementing them in Framer, focusing on responsiveness, optimized media, and accessibility.
Hero and Messaging
The redesign frontloaded a value proposition that clearly states what Liphina Royal offers: personalised tours, flexible itineraries, and reliable transfers — instantly setting expectations for visitors.
Tour Presentation
Tours were organised into clean, visual cards with brief descriptions, durations, and price ranges to make choices easier and faster for users.
Trust & Credibility
Including lifestyle imagery of Cape Town highlights the experience potential customers can expect, while consistent spacing and typography enhance professional appeal.
Calls-to-Action
Forms and buttons like “Book Your Cape Town Experience” or “Message Us on WhatsApp” were positioned strategically to capture interest at multiple points during the user journey.
Process Overview
I began with an audit of the existing site’s layout and content to identify areas of confusion and friction. From there, I mapped out a clearer information hierarchy — making sure key actions like “Book Your Experience” and “Enquire Now” were visible and intuitive across all screens.
Based on that structure, I created wireframes to establish visual flow and content relationships. Once the structure was solid, I developed high-fidelity designs in Figma before implementing them in Framer, focusing on responsiveness, optimized media, and accessibility.
Hero and Messaging
The redesign frontloaded a value proposition that clearly states what Liphina Royal offers: personalised tours, flexible itineraries, and reliable transfers — instantly setting expectations for visitors.
Tour Presentation
Tours were organised into clean, visual cards with brief descriptions, durations, and price ranges to make choices easier and faster for users.
Trust & Credibility
Including lifestyle imagery of Cape Town highlights the experience potential customers can expect, while consistent spacing and typography enhance professional appeal.
Calls-to-Action
Forms and buttons like “Book Your Cape Town Experience” or “Message Us on WhatsApp” were positioned strategically to capture interest at multiple points during the user journey.
Process Overview
I began with an audit of the existing site’s layout and content to identify areas of confusion and friction. From there, I mapped out a clearer information hierarchy — making sure key actions like “Book Your Experience” and “Enquire Now” were visible and intuitive across all screens.
Based on that structure, I created wireframes to establish visual flow and content relationships. Once the structure was solid, I developed high-fidelity designs in Figma before implementing them in Framer, focusing on responsiveness, optimized media, and accessibility.
Hero and Messaging
The redesign frontloaded a value proposition that clearly states what Liphina Royal offers: personalised tours, flexible itineraries, and reliable transfers — instantly setting expectations for visitors.
Tour Presentation
Tours were organised into clean, visual cards with brief descriptions, durations, and price ranges to make choices easier and faster for users.
Trust & Credibility
Including lifestyle imagery of Cape Town highlights the experience potential customers can expect, while consistent spacing and typography enhance professional appeal.
Calls-to-Action
Forms and buttons like “Book Your Cape Town Experience” or “Message Us on WhatsApp” were positioned strategically to capture interest at multiple points during the user journey.
Outcome
The redesigned Liphina Royal website now:
Communicates core offerings quickly and clearly to users
Guides visitors toward booking and enquiry actions with stronger visual cues
Uses visual storytelling to sell the experience — not just the services
Performs well on mobile and desktop
Even without exact metrics yet, the improved clarity and stronger hierarchy enhance trust and are proven practices for boosting engagement and conversions in service websites
What type of business is this website redesign for?
This website redesign was created for a private tours and airport transfers business operating in Cape Town, serving both international and local travellers.
What problem does this redesign solve?
It improves clarity, trust, and booking conversion by clearly presenting tour options, highlighting experience value, and simplifying contact and enquiry flows.
Outcome
The redesigned Liphina Royal website now:
Communicates core offerings quickly and clearly to users
Guides visitors toward booking and enquiry actions with stronger visual cues
Uses visual storytelling to sell the experience — not just the services
Performs well on mobile and desktop
Even without exact metrics yet, the improved clarity and stronger hierarchy enhance trust and are proven practices for boosting engagement and conversions in service websites
What type of business is this website redesign for?
This website redesign was created for a private tours and airport transfers business operating in Cape Town, serving both international and local travellers.
What problem does this redesign solve?
It improves clarity, trust, and booking conversion by clearly presenting tour options, highlighting experience value, and simplifying contact and enquiry flows.
Outcome
The redesigned Liphina Royal website now:
Communicates core offerings quickly and clearly to users
Guides visitors toward booking and enquiry actions with stronger visual cues
Uses visual storytelling to sell the experience — not just the services
Performs well on mobile and desktop
Even without exact metrics yet, the improved clarity and stronger hierarchy enhance trust and are proven practices for boosting engagement and conversions in service websites
What type of business is this website redesign for?
This website redesign was created for a private tours and airport transfers business operating in Cape Town, serving both international and local travellers.
What problem does this redesign solve?
It improves clarity, trust, and booking conversion by clearly presenting tour options, highlighting experience value, and simplifying contact and enquiry flows.
Resources
Location: Johannesburg, South Africa
Copyright© 2025 MadebyCebo. All rights reserved.
Web Design in South Africa • Framer Templates • Landing Page Design • SaaS Website Design • Portfolio Websites • Freelance Web Designer in SA • remote web design services • remote web design services • freelance web designer in South Africa •
Resources
Location: Johannesburg, South Africa
Copyright© 2025 MadebyCebo. All rights reserved.
Web Design in South Africa • Framer Templates • Landing Page Design • SaaS Website Design • Portfolio Websites • Freelance Web Designer in SA • remote web design services • remote web design services • freelance web designer in South Africa •
Resources
Location: Johannesburg, South Africa
Copyright© 2025 MadebyCebo. All rights reserved.
Web Design in South Africa • Framer Templates • Landing Page Design • SaaS Website Design • Portfolio Websites • Freelance Web Designer in SA • remote web design services • remote web design services • freelance web designer in South Africa •