CENTURION • PRETORIA • GAUTENG
Lead Management & Digital Systems
Solutions
The 3 Systems
Roofing Workflow
Deliverables
Packages & Pricing
FAQ
Request Free Audit
WEBSITES • LEAD PIPELINES • AUTOMATION FOR SA ROOFING & WATERPROOFING
Turn More Roofing Enquiries Into
Well-Managed Opportunities.
Websites and lead-management systems for roofing and waterproofing contractors who
want a professional online presence and a more organised way to handle quote requests
and follow-ups.
Request a Free Digital Growth Audit
See How It Works
Gauteng commercial tiled roof restoration & torch-on crew, Centurion
OPERATIONAL LEAD INFRASTRUCTURE DEPLOYED
Your next project should not depend on a missed call, an overlooked WhatsApp message or a quotation that never gets followed up.
Missed Calls
Instant SMS Text-
Back
Scope Capture
Detailed Roofing
Forms
Quote Pipeline
48h & 7d Automated
Follow-Up
Local Authority
5-Star Google
Reviews
“Better Systems Create Better Experiences — The quality of the experience begins long before
the customer makes contact. It begins at the first click.”
— CEBO, FOUNDER & SYSTEMS ARCHITECT, CENTURION
THE OPERATIONAL LEAK
Where South African Roofing &
Waterproofing Businesses Lose Revenue
High-ticket roof restoration and waterproofing projects demand rigorous speed and
systematic communication. Here are the realistic friction points costing Gauteng
contractors contracts.
Leak 01
The High-Ticket Quote Void
You spend hours climbing roofs, measuring pitches, and drafting
R45,000 to R180,000 commercial re-roofing, torch-on waterproofing,
and slate restoration proposals. Sent as static PDFs via email, they
receive zero systematic follow-up while your estimators are back on job
sites.
Lost revenue: 50%–65% of unanswered warm proposals go cold
Leak 02
Fragmented WhatsApp & Call Enquiries
Urgent roof inspection requests, photos of damp ceilings from Midrand
to Waterkloof, and post-hailstorm calls sit scattered across three
technicians' personal cellphones. With no centralized intake log, leads
fall through cracks and missed calls remain unreturned.
Direct consequence: Lost emergency work & zero pipeline audit trail
Leak 03
Missing Project Detail at Capture
Standard web contact forms generate vague “my roof is leaking”
messages without roof profile (IBR, corrugated, concrete slab, slate),
approximate square meterage, urgency, or insurance claim status.
Estimators waste hours on unqualified physical visits.
Wasted operational time: 4–6 unbillable driving hours weekly
Leak 04
Stagnant Google Profile & Local Authority
Your crews deliver 10-year guaranteed torch-on waterproofing and
flawless roof restorations, but satisfied property owners rarely leave
Google reviews unless prompted systematically. Weak local SEO lets
aggressive competitors dominate Centurion and Pretoria searches.
Rank penalty on Google Maps & Local Pack for high-intent queries
SYSTEM ARCHITECTURE
The 3 Systems of an Automated Roofing
Operation
Engineered specifically for South African roofing and waterproofing contractors to
capture, organise, and close contracts consistently.
01
SYSTEM 01
CAPTURE SYSTEM
High-performance Framer website
architected for roofing intent. Features tap-
to-call, WhatsApp routing, and structured
intake forms detailing roof type, square
meterage, and inspection urgency.
Sub-second mobile loading speed
Roofing scope selector (Tile, IBR, Torch-on)
Direct WhatsApp inspection routing
02
SYSTEM 02
PIPELINE CRM SYSTEM
Centralized GoHighLevel pipeline. Every
web submission, emergency call, and
WhatsApp generates a lead card: New
Enquiry, Inspection Scheduled, Quote
Issued, Contract Won.
Custom fields: Suburb, Roof Spec, Est. Value
Shared team inbox (WhatsApp, SMS & Email)
Real-time estimator notification handoff
03
SYSTEM 03
FOLLOW-UP ENGINE
Automated communication that handles
check-ins while you manage crews on
roofs. Instant text-back for missed calls,
polite 48-hour quote follow-ups, and
automated review collection.
Missed-call automatic SMS text-back
48h & 7d gentle quote follow-up sequences
Post-completion 5-star Google Review
trigger
SYSTEM SIMULATION
Interactive Roofing Workflow
Demonstration
See how an automated pipeline processes a high-ticket Gauteng commercial waterproofing scenario from
initial click to project review.
SAMPLE LEAD-MANAGEMENT DEMONSTRATION — HYPOTHETICAL GAUTENG WATERPROOFING ENQUIRY
Simulation ID: ZAF-PRE-8842
1
Website Enquiry Submitted
T + 00:00
Commercial property manager in Centurion submits request for 620m² flat concrete roof torch-on waterproofing restoration with attached
architectural roof photos.
2
Instant Automated WhatsApp / SMS Acknowledgement
T + 01:30
“Good day Wayne, thank you for contacting Apex Roofing & Waterproofing. We have received your Centurion commercial waterproofing specifications. Our
technical estimator is reviewing satellite measurements and photos now. Expected response: under 15 minutes.”
The client pauses contacting rival contractors because they immediately receive clear operational acknowledgement.
3
GoHighLevel CRM Contact & Opportunity Generated
T + 01:45
Lead auto-created in stage: [SITE INSPECTION QUEUE]. Opportunity value tagged: R65,000. Includes suburb, roof spec, and satellite map link.
4
Mobile Estimator Handoff & Dispatch
T + 03:00
System pings the senior Centurion estimator on WhatsApp with 1-click Google Maps pin and customer phone link. Estimator confirms site
inspection window directly.
5
Automated 48h & 5-Day Quote Follow-up Sequence
T + 48 Hours
Once the official proposal is marked as "Sent", automated email and WhatsApp check-ins politely ask if the client requires technical clarification
or guarantee schedule details.
6
Post-Project 5-Star Review Automation
Job Completed
Status updates to "Job Completed & Warranted". System sends gentle WhatsApp review trigger linking directly to Google Business Profile,
steadily compounding local search ranking.
SYSTEM COMPONENTS
Deliverables Engineered for Roofing
Craftsmanship
Every system asset is custom tailored to the realities of residential re-roofing, industrial
sheet replacement, and torch-on membrane application.
High-Ticket Scope Precision
Residential slate restoration and clean torch-on membrane project in
Centurion. Our digital systems reflect the high standard of your
physical work on roofs.
Custom Framer Architecture
Bespoke, high-contrast, lightning-fast digital storefront. Built to establish immediate
trust with Gauteng estate managers, commercial facilities, and residential property
owners.
Dedicated Roofing Scope Capture Forms
Pre-qualifies inspection requests by collecting roof type (corrugated, tile, flat concrete),
leak location, estimated area, and insurance claim status before you travel.
Lead Pipeline & Dispatch Automation
Configured GoHighLevel pipeline that routes new opportunities, triggers instant SMS
text-back on missed calls, and alerts estimators on WhatsApp with customer GPS
coordinates.
Google Business Profile Authority & Local SEO
Targeted service area optimization for Centurion, Pretoria East, Midrand, and northern
Johannesburg to ensure visibility when homeowners search for urgent roof repairs.
Post-Project 5-Star Review Funnel
Systematic post-job WhatsApp trigger making it effortless for satisfied clients to publish
reviews, building continuous social proof without awkward phone calls.
CLEAR IMPLEMENTATION
How It Works: 7-Step Implementation
Process
No ambiguous timelines. We build and deploy your entire infrastructure while you stay
focused on active roofing contracts.
01 / AUDIT
Review & Audit
Diagnose existing web presence,
response delays, and current quote
follow-up bottlenecks.
02 / SCOPE
Scope & Architecture
Agree on precise deliverables,
service specifications, direct
software accounts, and pipeline
stages.
03 / BUILD
Design & Build
Craft high-speed mobile Framer
architecture tailored specifically to
South African roofing prospects.
04 / INTEGRATE
Connect & Automate
Integrate GoHighLevel CRM,
WhatsApp auto-responders, missed-
call triggers, and quote tracking.
05 / VERIFY
End-to-End Testing
Simulate live enquiry submissions,
verify WhatsApp notifications, and
test estimator phone alerts.
06 / HANDOVER
Training & Handover
Deliver full 100% ownership of
domains and CRM accounts with
straightforward video operating
walkthroughs.
07 / SUPPORT
Ongoing Optimization (Optional)
Monthly review of lead conversion rates, pipeline hygiene, seasonal roofing workflow
updates, and technical support under an agreed SLA.
CLEAR INVESTMENT
Transparent South African Rand Pricing
No vague retainers. No captive systems. Straightforward setup investment with optional
monthly support.
PACKAGE 01
Website Launch
For independent roofing contractors needing a
credible digital presence to win commercial &
residential quotes.
INDICATIVE RANGE
R7,500 – R12,500
Once-off setup build
Professional, mobile-first Framer website
High-converting quote forms tailored for
roofing & waterproofing
Prominent click-to-call & WhatsApp routing
Local SEO foundations for Centurion &
Pretoria
Verified instant email notification dispatch
Select Website Launch
PACKAGE 02
Lead Engine
The complete operating suite for established
roofing teams managing estimators and multiple
active job sites.
INDICATIVE RANGE
R15,000 – R25,000
Setup build fee
+ R2,500 – R4,950/mo management & software
host
Complete high-converting custom Framer
website
GoHighLevel CRM pipeline (New Lead, Site
Inspection Booked, Quote Sent, Won)
Automated Missed-Call Instant SMS Text-
Back
48-hour & 7-day automated quote follow-up
sequences
Automated 5-Star Google review collection
engine
Request Lead Engine Audit
MOST POPULAR
PACKAGE 03
Growth System
For multi-branch or commercial industrial roofing
companies scaling territory volume across
Gauteng.
INDICATIVE RANGE
R29,500
Setup architecture
+ R4,950 – R9,950+/mo full optimization SLA
Multi-service expansion pages (Torch-on,
Commercial Re-roofing, Slate & Tile
Restoration)
Advanced multi-branch lead routing
(Centurion, Pretoria, Midrand, JHB North)
Automated CRM-to-technician dispatch via
WhatsApp/SMS
Monthly conversion optimization & pipeline
audit
Discuss Custom Growth Scope
Clear Pricing & Software Transparency: Provisional pricing ranges based on project scope. Third-party software subscriptions (e.g.
Framer, GoHighLevel, Make.com, domain & messaging credits) are billed directly at cost without markup. You maintain 100% asset and
account ownership.
IDEAL FIT ASSESSMENT
Who This Is For — And Who It Is Not For
We partner exclusively with professional trade contractors committed to disciplined
service delivery and long-term asset value.
Built For Your Operation If:
You run an established roofing, waterproofing, or restoration
business operating in Centurion, Pretoria, Midrand, or wider
Gauteng (1–10+ crews).
You handle high-ticket residential re-roofing, commercial
waterproofing, or insurance restoration contracts valued between
R20,000 and R300,000+.
You want an organized enquiry pipeline that ensures quotes don't
languish unattended in unread email folders.
You value complete ownership of your digital assets and customer
data rather than temporary agency gimmicks.
Not A Match If:
You are an individual handyman seeking a cheap R500 template
website with no CRM integration or operational workflow.
You expect "guaranteed lead volumes" without committing to
answering your phone, attending site inspections, or pricing jobs
promptly.
You prefer managing company proposals and customer data
across personal unbacked WhatsApp message histories.
You do not view your roofing contracting business as a serious,
compounding commercial asset.
C
Cebo
SOLO SYSTEMS ARCHITECT & FOUNDER • CENTURION, GAUTENG
“Contractors do not lose roofing jobs because of poor craftsmanship. They lose jobs because an
emergency leak enquiry sits unnoticed on a phone for four hours, or a R120,000 torch-on quotation
gets sent and never followed up while the client weighs three other quotes.”
“I work with contractors directly from Centurion. No account managers, no bloated agency retainers,
and no layers of fluff. Just clean architectural engineering that makes your business look
professional, respond instantly, and capture every rand of opportunity.”
DIRECT ANSWERS
Frequently Asked Questions
Straightforward information regarding platforms, timelines, pricing provisionality, and workflow logic.
Why Framer instead of WordPress?
Who owns the website and GoHighLevel CRM data?
Why are the prices indicated as provisional ranges?
Do I have to change my current WhatsApp Business number?
Do you promise guaranteed leads?
DIRECT DIAGNOSTIC
Request Your Free Digital Growth Audit
Let’s find where your roofing business is losing high-ticket opportunities. Cebo will personally
review your website speed, enquiry response gaps, and quote conversion flow within 24
hours.
Full Name *
e.g. Gerhard Botha
Roofing / Waterproofing Business Name *
e.g. Apex Roofing & Waterproofing
Business Email *
gerhard@apexroofing.co.za
Phone Number / WhatsApp (+27) *
082 345 6789
Current Website URL (if any)
www.apexroofing.co.za
Primary Service Area *
Select Primary Region
Primary Services Provided *
Torch-on
Waterproofing
Roof Restoration
Tile & Slate Repair
Commercial Re-
roofing
What is your biggest operational headache right now? *
Select main operational friction point
I agree to receive my diagnostic audit. Protection of Personal Information Act (POPIA) compliant: Your
information is strictly used by Cebo to conduct your system audit and is never shared or sold.
Request Your Free Digital Growth Audit
Better Systems Create Better Experiences. Built by Cebo in
Centurion, Gauteng to modernize lead capture and quotation
pipelines for South African roofing and waterproofing
contractors.
Location: Centurion, Gauteng, South Africa
Direct Contact: hello@madebycebo.com
NAVIGATION
The Problems
The 3 Systems
Workflow Demo
Deliverables
Pricing Packages
FAQ
CORE SYSTEMS
Framer Web Architecture
GoHighLevel CRM Setup
WhatsApp Inspection
Routing
Missed-Call SMS Text-
Back
Google Reviews Engine
Centurion & Pretoria
Local SEO
LEGAL & TRUST
Protection of Personal Information Act (POPIA)
compliant digital architecture. All domain assets and
customer databases remain 100% client property.
© 2025 MadebyCebo. All rights reserved.
Centurion, Gauteng, South Africa.